Read on...

Want to know more about us? Read to find more...

Our team

Our team is managed by a group of experts all of whom have been in the marketing industry for years.

Provide feedback

If you have any queries, please fill up the form and submit it to us.

Privacy

This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

Niche Marketing: How You Can Zero In On Yours

What a niche market means: A niche market refers to the core market that your chosen product or service caters to. There can be a further divide based on even smaller aspects of the same subject that will make the division more concentrated. For instance, if we consider selling groceries online, there can be broad divisions of fresh produce, health drinks and so on. If we were to delve further, smaller subdivisions can be made where your niche relates to people who buy only organic produce, or those that will accept produce from suppliers within 100 miles of your location and so on. So, the idea is to pick the one niche that you identify closely with and determine how profitable it will be for you.

Niche Marketing: There is a tendency to feel that by trying to identify a niche and selling to a niche will limit your sales or cut your profit margin. However, it is far from the truth, and unless you refine your niche and sell specifically to those that understand and appreciate your product or service, you will be limiting your potential. You will need to sharpen the message to a specific market so that it resonates with them. This will turn a general audience into a loyal customer base.

Identifying the Niche Market:  Identifying the niche market can be very tricky considering that demand alone cannot be taken as a factor to decide whether something can be a good niche market for you. For example, if you are a home-based designer who sews, starting a blog that talks about patterns alone may not help you, as people may just be looking to get a pattern from the page. That does not help your business at all. Considering that almost all businesses these days need to have an online presence to survive, there are tons of online marketers who can help. A basic understanding of the tools and the terminologies used by such online marketers is required.

The techniques that one can use to identify the niche markets may vary slightly depending on the products or services that you are selling but will primarily follow the same principles everywhere. Some of the more important ones are:

Recognize Your Audience: Most businesses online fail because they are unsure of the audience and their needs. If you want to succeed, you need to identify clearly the demographics, behaviors, and interests of your customers. Doing this will

  • Help you to sell more by identifying the customers and targeting much more like them.
  • Once you know what they want, you can align yOur team’s goals to suit them. This could mean your sales, customer service, marketing and advertising campaigns.

Also, products and services will keep changing but unless you know your niche market, the effort will be completely pointless. For instance, consider the binary trading options which were a niche that showed promise but with business and increased attention, scamsters and websites have been finding ways and means to trick people and hence it is important to pick and choose your niches accordingly. Ensure you cross-check them against scam warning websites which will give you adequate information and warnings about potential problems.

Keywords- Knowing What Clicks: In any online business, what is critical is finding the right keywords that matter. Find the words that people use to search for related problems, needs or wants. For instance, in the grocery example, typically people search for excellent quality groceries, home delivery, organic and so on. You can very easily accomplish this by using some of the Google tools which will give you an idea of the most searched keywords relating to your niche. The monthly search volume will give you an indication of how large and profitable the niche market can be.

Competitors and profitability: Whether you have a lucrative business idea on hand will depend on the number of competitors in the market. A simple search by your most preferred keyword on Google will tell you how many competing pages you have. If you look right on top, you will see the number of results a keyword throws back and typically when there are more pages, you will know that the market may be saturated. So, if you plan to join an affiliate program, be watchful of scams by using scamwarning websites which will tell you if the payouts promised are genuine.